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The Greater Paris Investment Agency disclosed the “Perception by Investors” of the Global Cities Investment Monitor 2011 created with KPMG to which participated Maurice Leroy, Minister of the City in charge of the Greater Paris project |
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Introduction by Pierre Simon, Chairman, Greater Paris Investment Agency |
Investors perception tends to confirm this. Paris maintains a good image for the 500 international deciders questioned by OpinionWay: it is the 3rd global city in this ranking, behind New York and London, but ahead of Shanghai.
Nevertheless, in terms of economic attractiveness, Shanghai comes first, followed by Beijing, Mumbai and New York. Paris no longer appears in any Top 5 made for the rankings concerning the criteria considered as determining by the investors: political and judicial stability, accessibility and size of markets, economic growth.
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To conclude, Maurice Leroy, Minister of the City in charge of the Greater Paris, stated that “we must insure that the offer represented by the Greater Paris project will be fully integrated as an attracting factor in the criteria chosen by investors. I wish that Greater Paris should automatically be taken into account in companies’ strategies”. |
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Round table with Jean-Michel Boussemart, General Delegate, Coe-Rexecode, Hughes Cazenave, President, OpinionWay, Chiara Corazza, Pierre-Mathieu Duhamel, President of the Strategic Committee, KPMG, and François Gerin, Managing Director, Siemens |
The results reveal some contrast. Concerning the reality of investments, Greater Paris ranks 3rd over the last five years; it yet shows a slight decrease for the past year, during which our Capital Region only ranks 5th. The emerging global cities are the great winners of the present trends.
Download the Global Cities Investment Monitor 2011
14 April 2011: 2nd edition of the Global Cities Investment Monitor 2011
Paris in the Top 5, but challenged by the BRICs
International investments are still more concentrated in the main global cities. They increase by 14% there, while they decrease by 3% worldwide.
The three leading cities remain, respectively, London, Shanghai, and Hong-Kong, followed by Moscow which doubles its number of investments and Greater Paris. Beijing is 6th. Sao Paulo achieves the greatest progression in the ranking, passing from the 12th to the 7th rank. It is followed by New York (8th), Madrid (9th) and Barcelona (10th).
Over a period of 5 years, the Greater Paris region remains at a good level of attractiveness, as it is at the third rank in the world and is by far the leading city in continental Europe. It is also very well placed in terms of research centres with an international dimension, for which it is ranked 3rd in the world and even 1st in Europe. However, Greater Paris is very strongly challenged over the strategic functions, most notably over financial services and new technologies.
Benchmark 2010
• Quality of hospitality of business tourists and investors compared to other main world metropoles
The Greater Paris Investment Agency in partnership with Presence and with the support of Aéroports de Paris, RATP and SNCF, disclosed on 24 November 2010 the results of this exclusive survey which mobilized 11 mystery visitors who made a 2 day trip in one metropole and evaluated 700 observation criteria (smile, attentiveness, availability, courtesy, …) strictly comparable from one metropole to another.
New York is on top of the podium and London ranks 4th.
Paris rises from the 9th to the 7th rank within a year, therefore stressing the increasing interest given to the necessity to improve hospitality in the Greater Paris area in order to match its recognised leadership regarding the quality of life (2010 Anhold City Index).
A few results concerning Greater Paris:
- The Transportation sector registered a significant progress (7th, +3)
- Hotel hospitality stays at an excellent level (2nd, -1)
- Business information centers reveal important deficiencies which absolutely need to be corrected (11th)
- Command of the English langage, business language (5th, -1) places Greater Paris behind North Europe but well ahead Asian metropoles.
Download the study (only available in French)
• Fifth Forum on Research: « Innovation as a key factor of attractiveness: a challenge for Paris ? »
The Greater Paris Investment Agency released on 23 September 2010 an exclusive study realised with Deloitte. It benchmarks seven European metropolises including Paris on reality and perceptions of innovation.
In real innovation, Paris comes on top, with outstanding human resources and higher education and a top-tier level of spending on R&D.
However, in terms of perceptions, London has the upper hand thanks notably to a more mature venture capital sector. The Greater Paris Investment Agency proposes several measures designed to close the gap.
Download the study (only available in French)
The Greater Paris Investment Agency also published a toolkit at the request of a set of international experts. The toolkit is designed to help innovative entrepreneurs to better convey the value of their projects to business angels and venture capital funds (download toolkit).
Forum speakers : Pierre-Emmanuel Aubert, Chairman, Angels Santé, Administrator France Angels, Bernard Bigot, Chairman, French Atomic Energy Commission (CEA), Laurent Blanchard, Managing Director, CISCO France, Pascal Colombani, Chairman, Valeo, Chairman of the Greater Paris Investment Agency working group, Senior Advisor, AT Kearney, Jean-Baptiste Coumau, Senior Associate, McKinsey&Company, Francois Drouin, Chairman and Managing Director, Oséo, Franck Escoubes, Directeur principal, Deloitte Montreal, Jean Noel de Galzain, Vice-Chairman, Systematic, CEO, Wallix, Nicolas Granier, Partner, Landwell, Jean-Claude Karpeles, Member of the Supervisory Board, MERSEN, Bruno Lescure, Partner, Altran, Gilles Pedini, Head of Public Sector Consulting, Deloitte, Augustin de Romanet, Managing Director, CDC, Jacques Sciammas, Managing Director, Keiretsu Paris
• 18 February 2010: The Greater Paris Investment Agency launched the Global Cities Investment Monitor, in partnership with KPMG, a yearly benchmark comparing perceptions and reality regarding the attractiveness of global cities. A survey based on a sample of more than 500 global business leaders was conducted by OpinionWay, while investment fluxes were analysed over the last five years.
Investing criteria have changed during the crisis: political stability (92%) and economic growth (89%) now dominate.
The image of Paris is quite good: the city ranks third (35%) with only New York (41%) and London (42%) ahead. Regarding attractiveness, Asia rises, with 5 cities in the Top 10. Mumbai is posed to become the favourite destination of international investors over the next three years.
Paris is also well ranked regarding real investments: fourth in the world in 2008-9, third over the last five years. In the Top 5 cities, only Hong-Kong is more dynamic. London leads with 270 projects (191 in Paris).
Paris is the fastest growing top metropolis for research centres; it is now globally in third position – in pole position at European level. Headquarters (+175% in 2008-9) are also a strong asset: Paris is ranked fourth worldwide regarding these strategic investments.
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Pierre Simon, Chiara Corazza, Jean-Luc Decornoy, Chairman, KPMG and Hugues Cazenave, Chairman, OpinionWay |
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Download the Press Release
Benchmark 2009
• IV Forum on Research and Innovation - How to favour value creation within French clusters?
Study on Value creation must become the clusters’ priority. The Greater Paris Investment Agency calls for a reoriented management and makes fifteen proposals to increase the value added by innovative projects. It aims especially at draining more effectively private financing, at encouraging more selective public co-funding, and at strengthening project leadership. These recommendations are based on the results of a study conducted in partnership with Altran and PricewaterhouseCoopers which covers over 350 interviews with businesspeople active in the clusters. It was presented on 17 September to as many decision makers, including the Minister for Higher Education, Valérie Pécresse, during the fourth Research Forum organised by the Greater Paris Investment Agency.
Download the survey
• New study on the quality of welcome of business tourists compared to the other main world metropoles.
What kind of welcome can businessmen expect when they travel in the main world metropoles ? A smile? An advice?
The survey conducted by the Greater Paris Investment Agency with the support of Montréal International and Aéroports de Paris and with the expertise of Presence highlighted that important differences exist between the 11 metropoles interviewed.
Greater Paris stands out on 2 crucial domains ranking first on the practice of English language and hotel business. Nevertheless, it has to improve on transportation and business centres.
• The attractiveness of Greater Paris and the main European metropolitan areas for international investors in 2008
In presence of Valérie Pécresse, Minister for Higher Education and Research and Jean-Paul Huchon, Chairman of the Ile-de-France Regional Council, the Greater Paris Investment Agency disclosed the results of its annual survey realised by Ernst & Young on the number of international investment projects in the 15 main European metropolitan areas in 2008.
Although the economic crisis provoked a 5% downturn in the setting up of international businesses among the 15 main European metropolises, with London (-14%), Madrid (-16%) and Barcelona (-32%) severely hit, Greater Paris distinguishes herself with a neat progression (+6%).
The total number of businesses established or expanded in 2008 goes up, from 209 in 2007 to 222, when London sees her total shrink from 305 to 262. The gap in job creations, already in favour of the French capital, goes beyond 1000. 4952 new jobs were created in Greater Paris in 2008 due to international investments.
• The Impact of the Economic Crisis on the World’s Major Cities
This survey, conducted on a representative sample of 205 leading economic actors in 22 countries, interviewed by the CSA Institute from 9 to 22 January 2009, assesses the impact of the crisis on investment decisions worldwide and the attractiveness of the major cities.
It allows measuring the evolution in investment choices since the Global Cities Attractiveness Survey, conducted before the summer 2008 by the Greater Paris Investment Agency with the CSA and Ernst&Young.
The first surprise comes from the investors who reported that they expect to establish or expand new businesses. Their numbers increased from 46% in April 2008 to 48%.
Paris remains in the top 3 cities that possess a positive image with a 43% score, behind London (57%) and New York (44%).
Benchmark 2008
• Global Cities' Attractiveness Survey 2008 - Paris and its major European Challengers in the World Competition
European version
For the 1st time a survey shows a comparison of European major cities with each other and analyses the gap between investors' perceptions and reality in terms of foreign investments.
Presentation of the results of this survey in Paris and London
Download the Survey (European version)
Video Paris/London :
• Global Cities' Attractiveness Survey 2008 - Image and Reality Worldwide
World version
The world is an open playing field. Developed markets in Western Europe and in the US are being challenged by competing equals in Asia, Latin America and Africa . In this context, questions arise about global cities attractiveness: which are the current and future global cities? How can European and American cities meet the challenge? What makes a city become and remain global?
press conference in China / Presentation in Tokyo
Download the Survey (World version)• Competitive Alternatives 2008 Study
According to this biennial KPMG Canada study, France is the most competitive country in Europe and Paris offers the first lowest business set up costs of any European city surpassing London , Frankfurt, Manchester and Naples
• The attractiveness of Greater Paris and the main European metropolitan areas for international investors
In presence of Jean-Paul Huchon, Chairman of the Ile-de-France Regional Council, the Greater Paris Investment Agency disclosed the results of its annual survey realised by Ernst & Young on the number of international investment projects in the 15 main European metropolitan areas in 2007.
The Greater Paris area is number 1 for job creation and maintains its 2 nd rank for the number of international investment projects received.
Other Greater Paris Investment Agency surveys
• Telecommunications : attractiveness of Greater Paris compared to European metropolitan areas (2007)
Telecommunications are one of the major assets of Greater Paris to attract international investors.
The different benchmarking studies realised each year by our Agency show that the Greater Paris area is on the podium of the most attractive European metropolitan areas. Greater Paris indeed benefits from well-known structural assets such as transport infrastructures among the best in the world, an abundant and qualified workforce, a large and profitable business real estate supply, etc.
But an increasing number of international investors are now mentioning the quality of telecommunication infrastructures as an essential criteria when deciding where to locate.
Where does Greater Paris stand? Is it competitive compared to other European metropoles? What are its strengths and weaknesses?
Download the Survey
• European Cities Monitor (2007)
Survey, conducted by Cushman & Wakefield Healey & Baker in partnership with the Greater Paris Investment Agency, examining the issues companies regard as important in deciding where to locate, and compares how Europe 's leading business cities perform on each issue.
Download the survey
• The International Image of Greater Paris
Realised by IPSOS for the Greater Paris Investment Agency, this survey focuses on the image that 500 chief executives of world-wide companies based in Europe have of Greater Paris compared to the other European metropolitan areas.